Budget: Funding to tackle drug use, binge drinking and tobacco, but alcohol ad ban is rejected

Tim Burrowes

May 12, 2010 9:22

The federal Government will provide over $100m in funding to launch anti-illicit drug use, binge drinking and anti-tobacco campaigns and initiatives as part of its budgetary measures revealed last night.

But it has rejected recommendations to ban alcohol advertising during kids shows and sports broadcasts.

The Department of Health and Ageing will provide $50m over four years to build on existing initiatives addressing binge drinking.

As part of that funding, $25m will be handed to local sporting and other organisations to be used as an alternative source of sponsorship to replace funding from the alcohol industry.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Spunky1972 12 May 10

What? Really? Am I being really stupid? Who would advertise alcohol during kid’s shows?

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Beer Cartel 16 May 10

I would support any rule changes in favour of promoting alcohol for quality not quantity – maybe this is one way the binge drinking culture can be tackled?

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