F.Y.I.

Emotive grows team with content strategy and activations appointment

Emotive has grown its strategy team with the appointment of former Coca-Cola project lead Sarah Clifton joining the agency.

Sarah CliftonThe announcement:

Specialist social video content marketing agency, Emotive, continues to expand the Strategy and Activations team with the announcement of Sarah Clifton as Content Strategy and Activations Director.

Sarah has worked both client and agency side in Australia and the UK over the last 8 years, joining Emotive most recently from Westfield’s purpose built agency Sibling. Prior to that, Sarah was Brand Project Lead on Coca-Cola’s successful #colouryoursummer campaign.

Sarah’s commencement reflects yet another multi-skilled appointment for Emotive. She will work closely with the Emotive content strategy team whilst overseeing the delivery of integrated social video content programs with key clients.

Simon Joyce, CEO & Founder of Emotive said: “Sarah’s appointment is another reflection of our business momentum. We continue to offer clients new ways of navigating the content marketing world and I have no doubt that Sarah’s experience will be well received by our clients”

On joining Emotive, Sarah said: “The Emotive model is redefining how brands use video content to drive business outcomes. I’m delighted to be part of a business that has such momentum and I look forward to helping the team continue to deliver successful work.”

Emotive has experienced significant growth since its launch 18 months ago, growing from a team of 6 people to a team of 25 people inside 12 months. Emotive have created and amplified social video campaigns for some of the country’s biggest brands, including Optus, Xero, Four Seasons Condoms, Virgin Mobile, Student Flights and Subway.

Source: Emotive press release.

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