Emotive hires award-winning talent from Thinkerbell for business and culture director role
Emotive has picked up an executive head thinker from Thinkerbell to fill the business and culture director role within its agency.
Alice Tschuchnigg – who worked at Thinkerbell as an executive head thinker for more than two years – has been chosen for the role.
In her new position, Tschuchnigg will take on a client portfolio containing a variety of big-name accounts, such as HelloFresh, Mount Franklin and Wotif.
Her duties also cover leadership in regards to the agency’s people and culture initiatives, specifically “in overseeing … [Emotive’s] People & Culture program” to help the indie company ensure it delivers on its cultural goal of being “the best place to work to do the best work of your life”.
“I’m thrilled to be joining Emotive at such an exciting time in its journey,” enthused Tschuchnigg.
“The energy, ambition, and creativity here are contagious, and I’m eager to dive into the brilliant work being done for some of Australia’s most iconic brands. I look forward to contributing to both client success and the agency’s fun and ambitious culture.”
Alice Tshuchnigg
Beginning her career in account management in the 2000s, Tschuchnigg’s career has seen her fill various account manager and director positions overseas and in Australia, including account manger at Host Sydney, a just-over-three-year stint as global account director at Droga5 in New York, group account director at Saatchi & Saatchi in Melbourne, client services director at Hardhat, and more.
During her time at Thinkerbell – a role she took on after spending one year as a client partner at BMF, working on the agency’s ALDI account and securing D&AD and EFFIE awards all the while for her and her team – Tschuchnigg helped deliver work for several accounts, including Hort Innovation, BINGE and Lifeline.
“2024 is shaping up to be our best year yet — the work, the people, the momentum! We’ve been investing heavily in building out our team across the business and have never been more focused on delivering on our purpose: creating ideas that change how people feel,” said Emotive’s chief executive officer, Simon Joyce.
Joyce also commented on Tschuchnigg’s hiring, praising her for an award-winning career and the influence her expertise will have on Emotive’s team.
“But at the heart of this growth is our culture – one built on the best talent and an additive mindset,” Joyce added.
“Alice is an award-winning marketing specialist with over 15 years of global experience in advertising, media, and PR. I know she will bring a fresh energy and passion to the team, and I can’t wait to see the impact she will have on the work and the culture.”
Tschuchnigg will officially step into the business and culture director gig on November 18, and will work out of the agency’s Sydney headquarters in Coogee.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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