Emotive shuffles the deck as Ashleigh Bruton jumps to WBD

March 20, 2025 11:25

Emotive’s head of fame Ashleigh Bruton has moved on after less than a year in the role, taking on the title of head of social at Warner Bros Discovery, ahead of its Max launch later this month. As a result, Emotive’s agency structure is being altered once again.

As WBD gears up for the launch on March 31 — for which it has just revealed the content, prices, and plans — it is working on its social launch, and has nabbed Bruton to lead it.

At this stage, her role is “100% focused” on Max, she told Mumbrella, but “the launch is only the beginning” with some more “tentpole moments” to come throughout the course of the year.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.