Emotive appoints new head of fame following offering restructure

Emotive has nabbed former Thrive PR and Publicis Groupe talent Ashleigh Bruton as its new head of fame after a restructure that saw Matt Holmes’ depart in June.

Bruton joins after six months at Thrive PR, where she was national director, integration (creative, production, digital, social). Prior to that, she spent four years as head of content and social at Publicis Groupe’s Digitas, with other previous experience at Penske Media Corporation, Social Soup and more.

She will work closely with Emotive’s CSO and managing partner, Michael Hogg, overseeing the agency’s ‘fame’ offering, an integrated service that unites five areas  – social, talent, partnerships, brand experience and PR. It hopes to position itself as an essential, not just desirable part of the creative process, opening doors to plenty of non-traditional briefs.