The second free iPad edition of Mumbrella’s sister title Encore magazine is now available.
Encore became free on the App Store a month ago. To date there have been 1091 downloads of the July edition.
The August edition of Encore includes:
- An exclusive extract from Zoo Weekly founding editor Paul Merrill’s memoir A Polar Bear Ate My Head, plus video extras;
- How word of mouth has met social media;
- The behind the scenes story of the audacious Cadbury Joyville train stunt;
- The significant seven – Australia’s top TV reviewers and commentators profiled;
- We ask: Why are there so many flipping film festivals?;
- Radio stunts – how on air content drives ratings – and PR. Plus video extras;
- We profile the director of potential global hit The Sapphires;
- Our critics examine Olympic ads;
- A full guide to what’s in production in film and TV;
- We examine audio post production
- Columnists include: Tim Burrowes on what off the record really means; Guy Gadney on where games meet TV; Robin Hicks on what the rest of the world thinks of Australian ads; Cathie McGinn on her humdrum life; TV Tonight’s David Knox on the misfiring ABC drama slate; Jason Davis on how radio needs to adapt; Enzo Tedeschi on film remakes; Paul, Merrill on advertorial in magazines; and Paul Cotton on why user generated content really is where it’s at;
- How to fake it as a TVC director;
- How AJF made the new Holden ad