Encore – August iPad edition available now

Encore ipad augustThe second free iPad edition of Mumbrella’s sister title Encore magazine is now available.

Encore became free on the App Store a month ago. To date there have been 1091 downloads of the July edition.

The August edition of Encore includes:

  • An exclusive extract from Zoo Weekly founding editor Paul Merrill’s memoir A Polar Bear Ate My Head, plus video extras;
  • How word of mouth has met social media;
  • The behind the scenes story of the audacious Cadbury Joyville train stunt;
  • The significant seven – Australia’s top TV reviewers and commentators profiled;
  • We ask: Why are there so many flipping film festivals?;
  • Radio stunts – how on air content drives ratings – and PR. Plus video extras;
  • We profile the director of potential global hit The Sapphires;
  • Our critics examine Olympic ads;
  • A full guide to what’s in production in film and TV;
  • We examine audio post production
  • Columnists include: Tim Burrowes on what off the record really means; Guy Gadney on where games meet TV; Robin Hicks on what the rest of the world thinks of Australian ads; Cathie McGinn on her humdrum life; TV Tonight’s David Knox on the misfiring ABC drama slate; Jason Davis on how radio needs to adapt; Enzo Tedeschi on film remakes; Paul, Merrill on advertorial in magazines; and Paul Cotton on why user generated content really is where it’s at;
  • How to fake it as a TVC director;
  • How AJF made the new Holden ad

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