Encore Score results revealed – Hugh Jackman is most liked screen personality

Encore Score logoThe results of the first ever Encore Score, an on air talent ranking designed for marketers and TV networks, were announced at the Mumbrella360 conference this morning.

By far the most popular Australian personality is Hugh Jackman with an Encore Score of 426 while Kyle Sandilands was the least popular with a score of  -299.

The survey quizzed 2965 members of the public about 738 personalities. Survey respondents were asked which celebrities they recognised and how much they liked or hated each personality.

The intention of the Encore Score is to provide an indicator to brands and programmers about which personalities are most bankable with audiences.

Each respondent saw 100 names and images. Each celebrity was seen by an average of 360 respondents. A formula was then applied to the results that took into account how many people ‘liked’ them, ‘hated’ them and ‘recognised’ them, resulting in the Encore Score ((%favourite – %hate x level of recognition) x 1000 = Encore Score).

The top 10 most liked celebrities as judged by the Australian public:

  1. Hugh Jackman
  2. Rebecca Gibney
  3. Michael Caton
  4. Adam Hills
  5. Eric Bana
  6. Magda Szubanski
  7. Olivia Newton-John
  8. Geoffrey Rush
  9. Simon Baker
  10. John Clarke

The most disliked personalities are:

  1. Kyle Sandilands
  2. Matthew Newton
  3. Sam Newman
  4. Ben Cousins
  5. Brynne Edelston
  6. Pauline Hanson
  7. Brendan Fevola
  8. Alan Jones
  9. Deni Hines
  10. Alex Perry

The top 200 appears in the print edition of the June edition of Encore. The full ranking of all 738 personalities is only available in this month’s Encore iPad edition which can be downloaded by clicking here.

Encore Magazine - MoGeneration Pty Ltd


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