Energy Australia launches new brand identity

True Energy

EnergyAustralia has created a new brand campaign to promote the integrated brand following the merger between TRUenergy and EnergyAustralia in 2011.

The campaign features a series of tongue in cheek TV ads in which representatives of the utility try to discover how consumers are using electricity.

The campaign will run across TV, online, in press, outdoor and in cinemas. The electricity and gas company has a new logo and brand identity created by Leo Burnett and is a very different look and feel to the previous work created by the agency for the brand’s Olympic swim team sponsorship.


Client: Energy Australia
Creative agency: Leo Burnett Sydney
Andy DiLallo, Chief Creative Officer
Iggy Rodriguez, Creative Group Head
Justin Carew, Creative Group Head
Jason Young, Designer
TC Miles, Strategy Director
Margot Fitzpatrick, Executive Producer Broadcast
Wendy Gilles, TV Producer
Paul Everson, Group Business Director
Libby Weston-Webb, Senior Business Director
Neil Duncan, Snr Business Manager
Harold Einstein, Director
Production Company: Station Film,
Production Producer, Eric Liney
Production Facilitation: Curious Film
The Mill NYC, Post
Simon Lister, Nylon Studios, Sound Design
Peter Sciberras, The Butchery, Editor
Vanja Cernjul, Director of Photography



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