Enero Group’s Ian Ball officially named CEO

July 2, 2025 3:26

Enero Group’s chief operating officer has officially been promoted to chief executive.

Ian Ball joined the group — which owns BMF, Hotwire and Orchard — at the beginning of the year as a replacement for outgoing CEO Brent Scrimshaw. He replaced Scrimshaw and reports directly to Enero’s chair, Ian Rowden.

The operating CEOs of Enero Group’s agencies — including BMF’s Steve McArdle and Orchard’s Wai Kwok — report to Ball.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.