Dr Mumbo

Enero marketing the unmarketable, or how to blow $79,000 by doing nothing

enero logoEnero has today moved to help all its shareholders with holdings worth less than $500 (known as unmarketable shares) to dump their shares in the struggling marketing services company.

That means anyone with up to 636 shares in the company as of today (with its share price at 78.5c) can sell them off and Enero will pay what could have been quite expensive brokerage and other fees for them.

Alternatively they could hold onto them and hope the share price rallies a bit to make it worth their while selling later. Many of those with such small holdings would likely be employees of some of Enero’s agencies like BMF, Naked and Frank PR – and maybe even former agencies like BWM.

However, lessons from history may show that to be a dangerous decision. After all someone selling 657 shares in the company on November 2, 2007 (when Enero was still known as Photon) they would have been worth a cool $79,563 (with a share price of $125).

asx enero shares 2007 - present

Easy come, easy go.


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