Dr Mumbo

Click bait, NT News style

Once again the folk at the NT News are proving themselves to be at the forefront of journalism.

This time it’s a Facebook post promoting an embedded video with the heading “Tedious Tuesday…You won’t believe what happens next….A cruise down the main street of Parap”.

NT news click bair post facebook

While many viewers will have been bracing for a giant croc to come along and swallow the car, a snake to fall out of a tree and through the windscreen or a spider to come out of the air vents, nothing happens. That’s right, NOTHING.

Either it was a very slow news day in the NT, or someone there is deliberately subverting the click bait genre.

It lead to Facebook comments including “Well I just wasted 34 seconds of my life I’ll never get back”.

NT news click bait comments

And also some love for the idea of ‘Tedious Tuesday’:

tedious tuesday NT news love



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