Engage:BDR acquires app advertising platform AdCel

ASX listed programmatic advertising service Engage:BDR has announced the acquisition of app advertising platform AdCel, in a move the company claims will boost the service’s ad inventory.

Earlier this year, the US-based company, which listed on the Australian market last year, announced it expected to increase profits by eliminating most of its sales team.

As part of the equity and cash deal valued at $4.5 million, Engage:BDR will also raise $2 million from its investors.