Envato spotlights creativity in new campaign
Envato has launched a fresh campaign that celebrates creatives.
The announcement:
Have you ever caught yourself picking apart a menu’s font instead of the food or zoning out of a conversation because that billboard’s kerning is driving you mad? If you consider yourself ‘creatively obsessed,’ you’re not alone. Envato launched ‘For the creatively obsessed,’ its first major brand campaign, and it’s an homage to creatives who are unapologetically consumed by their craft.
In August, Envato launched a rebrand led by its ‘creative spark’—a logomark made up of a brush stroke punctuated with a dot—representing creatives making their mark on the world.
Envato’s chief marketing officer, Noelle Kim, explains, “Our campaign taps into the relentless creative obsession that enables our audience to make their mark. They see the world differently—constantly in edit mode, even in everyday moments—and we wanted to celebrate this passion.”
With a collection of (almost) true stories, the campaign features creatives in high-stakes moments where their creative obsessions take center stage, leaving those non-creatives around them feeling incredulous. From a sound designer fixated on the pitch of a siren to a lover distracted by the typeface of a condom packet, the scenarios capture the hyper-focus of the creative mind. The campaign, a co-creation between Envato’s in-house creative team, agency Force Carrier and production company Supaflr, reflects that very passion and attention to detail the campaign celebrates.”
“We knew we needed a partner to bring our ideas to life who would feel like an extension of our own brilliant in-house team—and Force Carrier was the perfect fit, “says Noelle. “They challenged our thinking and helped push the idea of ‘making your mark’ into a more captivating territory. Their obsession with every tiny detail mirrored our own, and that’s rare in a partnership—it’s why this campaign is something truly special.”
Armand de Saint-Salvy, founder and director at Supaflr, says, “We love creativity as much as we do radical collaboration, so working with the Envato team has been a treat. Having a shared ambition, we knew when we landed on a creative platform that would allow us to connect not only with our audience at a deeper level but also with culture.”
Naturally, Envato used a mixture of its own assets and shot footage to bring the campaign to life. Leveraging the broadest range of categories in the market—integrating illustrative flourishes, fonts, photos and templates throughout the campaign.
In a tongue-in-cheek meta-twist, Envato is also remixing its own ads, applying the subtle tweaks only a designer’s discerning eye could catch, all while seamlessly showcasing the Envato product and vast library of assets. “We loved the ‘campaign-ability’ of the idea platform—it gave us a perfect foundation for spin-offs where we could continue to obsess over the creative,” says Luke Hawkins, Envato’s creative director.
Going a step further, Envato will commentate real-world creative, offering snappy constructive edits—always in its signature Envato green marker, never red—to show how Envato assets can take any project to the next level. The creative will be brought to life through Envato’s out-of-home campaign, in wild postings across LA, NY, and the MTA network.
‘For the creatively obsessed’ will run across a mix of platforms—Instagram, YouTube, Reddit, LinkedIn, Pinterest, streaming TV, and out-of-home placements—zeroing in on the US market and partnering with influencers to help spread the word.
This is more than just a marketing campaign—it’s a celebration of the passion, energy, and obsession that drive creative professionals to push boundaries and make the world a more creative place.
“One of our goals with this campaign was to forge a deeper connection with our audience,” says Arlyn Panopio, head of brand and creative. “It’s this blend of perfectionism and passion that fuels our creative community. It’s what gives us purpose—to help creatives turn their ideas into reality”.
Envato’s broad library of digital assets and templates, all in one place, provides creatives with the tools to bring their (obsessive) ideas to life.
Source: Envato
Keep up to date with the latest in media and marketing
