Euro RSCG Sydney launches global ‘Always stay true’ ad for Jacob’s Creek

Euro RSCG Sydney has launched a global ad campaign for winemaker Jacob’s Creek.

The ad trumpets the brand’s ‘Always stay true” positioning, celebrating “those who follow their heart, stay true to their passions, live on their own terms.”

According to Jo Adamo, Jacob’s Creek’s global marketing director, the campaign aims to encourage re-appraisal of the Jacob’s Creek brand and increase awareness of the premium range – Jacob’s Creek Reserve.
Adamo said: “We’ve always stayed true to our heritage, our values and our passion for making great tasting quality wines. Through this campaign we want to celebrate people who share our belief in staying true.”

The ad will run in Australia, the UK, US, Sweden, Ireland, Finland and Denmark initially, before rolling out in other markets.

Euro RSCG won the Jacob’s Creek business in April 2009, the year when the wine brand launched its last global ‘True character’ advertising offensive featuring Dan, “the world’s most important wine critic”.


  • Agency: Euro RSCG Sydney
  • Director: David Deneen
  • Digital: Soap Creative
  • Media agency: OMD (for Australian media buying)

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