Ex-BMF CEO Jeremy Nicholas returns to Australia to join Telstra

Jeremy Nicholas the latest recruit to Telstra under revamp

Jeremy Nicholas the latest recruit to Telstra under revamp

Telstra’s marketing department under the leadership of Joe Pollard continues its revolving door of employment with Visa’s head of global product marketing, Jeremy Nicholas, returning to Australia to become executive director of retail marketing.

Nicholas was the CEO of BMF before taking on the Visa role.

Along with Nicholas, Telstra confirmed the appointment of Andy McFarlane as the permanent director of GES marketing after acting in the role since March.

A spokesperson for Telstra said that the two appointments were a continuation of the restructure begun in March by Pollard.

The spokesperson said that Nicholas was selected after an international search.

“Jeremy will work with our consumer and business teams to develop and execute our retail marketing strategy in alignment with CMO, sales and product strategies. He will also work on brand and advocacy initiatives,” the spokesperson said.

“Jeremy joins us from Visa where he is currently vice president, global product marketing based in San Francisco, leading marketing for all Visa’s products, emerging technologies and new products across North America and the world. 

Jeremy will relocate to Australia to take up his role with our team and will start in the Sydney office on 26 May 2016.

“Prior to his time at Visa, Jeremy was CEO at BMF, one of Australia’s leading advertising agencies. During his 12 years at the agency, Jeremy built a reputation as a respected strategist and was involved in many of the group’s high profile campaigns for companies such as Aldi, Commonwealth Bank, Lion, Meat & Livestock Australia.”

Since Pollard was elevated to the role of CMO eight months ago she has overseen a radical restructure of the marketing division of the telco as it faces up to a concerted push by number two, Optus.

Director of digital media and content Adam Good, IPTV boss Eric Kearley, and Telstra TV MD Ian Davis, all announced they were leaving Telstra just weeks after Pollard’s appointment as she began the sweeping restructure.

She also named former Optus executive Michelle Garra as the executive director of media late last year.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.