Ex-Lowe boss Stephen Pearson joins ImageBrief
Stephen Pearson, the former CEO of Lowe Australia who left the agency after its merger with 303 in October, has joined photo sourcing start-up ImageBrief as marketing director.
ImageBrief, positioned as ‘the smart alternative to photo libraries’, is taking on Corbis and Getty in the image sourcing space for advertisers.
The service enables art buyers to post a brief for an image to ImageBrief’s website; photographers then supply suitable images according to the brief.
ImageBrief is currently in negotiations with a Sydney-based digital agency to redevelop and redesign its website, which is currently in beta mode. The site is scheduled to go live early next year.
The site has a library of 8.5m images supplied by 2000 photographers and is growing at a rate of half a million a week, according to Pearson.
“We are an Australian business with international aspirations,” he said. “We are aggressively pursuing Corbis and Getty – we can solve the problems they create for advertisers looking for images.”
The former Lowe boss ran the agency for four years. Before that, he was a director of Pearson Davis, a New Zealand agency that he sold to Lowe’s owner Interpublic.
