Ex-Spotify ANZ head of comms joins Ogilvy PR in new role

June 18, 2024 4:03

The former head of PR and communications for Spotify ANZ, Sophie Paterson, has joined Ogilvy PR in a newly created role, effective immediately.

Working within Ogilvy’s consumer PR and influence practice, Paterson will serve as head of gaming and entertainment to grow broader opportunities for the agency. Following increased demand for PR strategies and strong sector growth, she will focus on streaming services, film, TV, publishing, the arts, events, and festivals.

She joins with over 15 years of experience in the entertainment sector, having spent eight years at Spotify ANZ heading up comms and PR, and three-and-a-half years at Sony Music ANZ as a senior director of audience development and digital communications. Over the course of her career, she has established and championed racial justice, LGBTQIA+, and gender equity initiatives, mentored for the AIR Women in Music mentorship program, and volunteered on initiatives including Our Soundtrack, Our Ads.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.