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Ex-Spotify ANZ head of comms joins Ogilvy PR in new role

The former head of PR and communications for Spotify ANZ, Sophie Paterson, has joined Ogilvy PR in a newly created role, effective immediately.

Working within Ogilvy’s consumer PR and influence practice, Paterson will serve as head of gaming and entertainment to grow broader opportunities for the agency. Following increased demand for PR strategies and strong sector growth, she will focus on streaming services, film, TV, publishing, the arts, events, and festivals.

She joins with over 15 years of experience in the entertainment sector, having spent eight years at Spotify ANZ heading up comms and PR, and three-and-a-half years at Sony Music ANZ as a senior director of audience development and digital communications. Over the course of her career, she has established and championed racial justice, LGBTQIA+, and gender equity initiatives, mentored for the AIR Women in Music mentorship program, and volunteered on initiatives including Our Soundtrack, Our Ads.

Paterson was part of the working group that delivered the National Music Industry Review in 2021/22, addressing systemic sexual harassment and gender inequality in the Australian music industry.

“I am incredibly honoured and excited to join Ogilvy PR as the head of gaming and entertainment,” Paterson said of her appointment.

“The gaming and entertainment industries are at the forefront of cultural innovation and influence in an environment where there has never been more competition for eyes, ears, and attention.

“I look forward to leading our talented team in creating impactful, cutting-edge, culturally relevant campaigns that resonate with audiences across the ANZ and Asia regions, ensuring our clients’ brands thrive in this dynamic landscape,” she added.

Dan Young, managing director for Ogilvy’s consumer PR and influence division, said Paterson will help brands navigate increasing competition in the entertainment area, while finding disruptive and innovative ways to gain attention.

“Given the increasing fragmentation of the entertainment industry it has never been more important for brands to execute effective earned first strategies that connect publicity, social, influence and experiential to drive awareness and engagement,” he explained.

“There’s a need for content platforms to drive local cultural salience and engage with the creative community and policy makers alike,” Young continued.

“Sophie’s proven experience in audience development will enable us to grow our client base in a sector where we already have a strong track record of success. We’re excited to have her on board.”

Her appointment is effective immediately.

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