Example signs InterContinental Hayman Great Barrier Reef to its travel and hospo portfolio

Example – the earned-centric culture agency – has taken on InterContinental Hayman Great Barrier Reef as a client, Mumbrella can reveal.

The addition of the private island resort to the company’s hospitality and travel portfolio comes after a creation of a fresh brand strategy.

Moving forward, Example will be working on and delivering a PR campaign that positions the resort as a paragon of Australian luxury. The agency’s approach to this is to craft a narrative that spotlights the resort’s commitment to offering visitors adventure, luxury and relaxation, on top of high-level experiences.