Example wins PR account for hospitality giant Etymon
Example has won the PR account for Etymon – a major contributor to Sydney’s hospitality ecosystem, Mumbrella can reveal.
The agency will offer brand and PR support for the venue company’s hospitality portfolio, including newly opened Petit Loulou, Sol Bread & Wine, Una, Soluna, The Charles Brasserie & Bar, and more.
As Etymon also looks to expand, Example is expected to cover three main growth areas: increasing engagement through creative earned-led strategies; bolstering the organisation’s overall brand presence; and solidifying Etymon’s venues as leaders in the market.
Credit: Steven Woodburn
“We’re thrilled to partner with Example as we continue to grow Etymon’s hospitality portfolio,” expressed Etymon’s chief executive officer, Adam Petta.
“We have an extraordinary team of people and we’re excited to tap into Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues.”
Example’s managing director and co-founder, Rebecca Jarvie-Gibbs, added: “Etymon’s approach to hospitality, from crafting standout concepts to fostering the industry’s future leaders, is perfectly aligned with our passion for driving cultural impact and brand love.
“We’re excited to amplify their voice and showcase their venues as benchmarks for excellence in Sydney hospitality.”
Example’s work with Etymon has already begun.
Example also recently won InterContinental Hayman Great Barrier Reef as a client, tasked with supporting it via a PR campaign emphasising it as a luxury retreat.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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