Eyeota and Rocket Fuel announces new partnership

Eyeota and Rocket Fuel have announced a new partnership.

The announcement: 

Eyeota – the global leader for local audience data – and Rocket Fuel, a leading Programmatic Marketing Platform provider, have announced a global partnership. The partnership means that Eyeota’s data segments will be available in Rocket Fuel’s Programmatic Marketing Platform, so advertisers worldwide can target specific audiences for online advertising.

Rocket Fuel offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action.