Face of Old Spice Isaiah Mustafa teases Footy Show panel

Nine’s Footy Show has included a piece of brand funded content from Old Spice as part of the show.

The work was shot as part of Isaiah Mustafa’s brief visit to Australia to create content to promote the Procter & Gamble brand.

In the pre-recorded spot  Mustafa poked fun at the “Australian sporting royalty” panelists.

Old Spice brand manager for ANZ Natasha Daly said in a statement to Mumbrella: “The piece with the Footy show seemed like a natural partnership to pair up arguably the manliest show on Australian TV with the overt manliness of the Old Spice brand. The humorous script was written by the Footy Show team with input from the Old Spice brand team to ensure it complemented both brand properties.”

The local Old Spice work has been created Jungleboys and directed by the Van Vuuren Brothers.


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