Dr Mumbo

Facebook – a great way to tell customers to stop whinging and go elsewhere

The great thing about social media is that it’s a two-way conversation.

Which means it’s a highly efficient way to tell a customer to sod off to a competitor if they don’t treat your ads with the respect they deserve.

andy lish facebookDr Mumbo thanks Andy Lish, creative director at ANZ Bank’s ad agency Whybin TBWA Melbourne for the compelling demonstration.

Andy was senior writer on the ANZ campaign which features a series of pioneers in their field, including lone yachtswoman Jessica Watson. The ad is currently being force fed to Facebook users.

anz jessica boat facebook

And it’s fair to say that Andy didn’t like it when punter Jack Ryan made a joke comparing banking with ANZ to being stuck on a yacht in the middle of nowhere.

jack ryan andy lish facebook

Curiously, both Jack Ryan’s joke and Lish’s response now seem to have been deleted from the post.

Which is a pity, as Dr Mumbo can’t fault Andy’s passion for the brand.

And he’d pay good money to see him in action in a focus group. Sometimes consumers just don’t understand why an ad is great until you slap them around a bit.


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