Three pictures that prove BuzzFeed is more influential than the ABC. You’ll be amazed at number two.
Dr Mumbo’s favourite thing is when old media get cross about new media.
So he much enjoyed the moment when the ABC’s Leigh Sales arrived at the Bill Shorten hearing to discover she was not in the front row. Repeat: Not. In. The. Front. Row.
The presenter of 7.30 (662,000 metro viewers last night) was unhappy to discover that she wasn’t as important as BuzzFeed (monthly reach – 1.6m).
Obviously some overly-entitled old media establishment types might have been over-the-top in how they took their demotion. But not Ms Sales.
But the mean kids from big school didn’t all gang up, with Fairfax Media’s James Massola coming to the defence of BuzzFeed.
Update July 9 11.45am:
The Daily Telegraph has jumped into the media stoush having a crack at Buzzfeed over whether it does journalism, but Di Stefano points out that perhaps they have missed their mark: 
Team Leigh
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Yes but the ABC doesn’t delete stories because a soap bar advertiser says it doesn’t like them.
So why are Buzzfeed even there?
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Along with the participants… Did the LNP organise the seating arrangements?
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BuzzFeed does some of the best journalism that actually reaches young people. I wonder what the 18-34 numbers are like for 730?
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No, NOT amazed at number two. Fairly typical of the entitlement attitude really!
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Dr. Mumbo, let’s compare like with like.
In the month of June, 7.30 reached 4.694m people in the metro markets and 2.089m people in the regional markets.
You can’t strictly add these reach figures together as some people in the overlap areas (e.g. Gold Coast, Central Coast etc.) may have watched 7.30 on both the metro and regional transmissions at least once during the month. But, we’d be safe to say it is north of 6 million people.
This 6+m was achieved over 22 episodes with a total duration of 11 hours. Buzfeed’s reach of 1.6m accumulated over 720 hours (assuming June data – if May data it was 744 hours).
Cheese and chalk really.
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