Facebook’s former head of Creative Shop Rebecca Carrasco joins Saatchi & Saatchi Sydney as deputy ECD

Saatchi & Saatchi Sydney has appointed Rebecca Carrasco as its deputy executive creative director.

Carrasco was previously the head of Creative Shop for Facebook and Instagram for a year, however she departed in October 2016 without revealing her next move.

Carrasco is now a deputy executive creative director at Saatchi & Saatchi Sydney

At Facebook she led a team of creative strategists to increase the value of brands on Facebook and its platforms. The move by the social media company to name a top-shelf creative director to the company was seen as a big step to helping agencies and advertisers make more of the medium by better understanding their needs.

Before joining Facebook, Carrasco was creative director at Clemenger BBDO Sydney for four years.

In her new role at Saatchi & Saatchi, Carrasco will work alongside deputy executive creative director, Sesh Moodley and chief creative officer, Mike Spirkovski.

Mike Spirkovski, chief creative officer at Saatchi & Saatchi Australia, said in a statement: “Rebecca is an inspiring creative leader who has accomplished much in her career and I’m thrilled to have
her join Saatchi & Saatchi.

“Her work is outstanding, as is her passion for helping nurture the aspiring future talents of our industry. Above all, Rebecca is brave, highly optimistic and shares our passion for making work that matters.”

Carrasco added: “Everyone strives for amazing work, but achieving it comes down to the people around you, and their desire to see others succeed. I’ve worked with Mike Spirkovski before; we’re excited by the same work and I really respect the way people are encouraged to get to it.

“I’ve given a lot of consideration to what’s next, and I now look forward to joining what is already a great team.”


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