Dr Mumbo

Fairfax gets some billion dollar advice


Hills presenting at INMA in New York

Steve Hills, the big cheese at The Washington Post, was pretty open with his advice to Fairfax Media’s news division boss Sean Aylmer during his keynote at the INMA Conference in New York overnight.

Aylmer queued up to ask the WashPo president about the challenge of maintaining mass audience while building a paid content strategy.

Hills was keen to emphasise the freedom that came from being owned by Amazon owner and multi-billionaire Jeff Bezos: “It would be great if you could be bought by a billionaire.” 

He then went on to explain that the Post did not think a large audience and a successful paid content strategy were mutually exclusive.

Given the long-running issues with billionaire mining magnate Gina Rinehart, who finally sold out of the publisher three months ago firing broadsides as she exited, Dr Mumbo can only imagine what Aylmer made of that advice.


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