Fairfax launches SMH Google Glass app targeted at expats
Fairfax Media has launched a Sydney Morning Herald news app for Google Glass which it says is aimed at the Australian expatriate community.
Currently Google Glass is only on sale in North America and the UK, but the publisher says it is targeting the Australian expatriate communities in both countries. It also notes that when Glass launches in Australia, the app will be immediately available to Australian audiences.
“The Sydney Morning Herald app for Glass is our latest and most innovative step in providing the content our audiences want, where and when they want it,” said Stefan Savva Fairfax Media mobile director.
Why they don’t make any money?
Surely the very large target market of google glass wearers who want to pay for news via their sunglasses is a very sound business direction.
First Ipads, now Google Glass – Fairfax management are well taken in by gizmos.
Hot tip: publish everything on HTML5 and let punters worry about their devices.
You’ll find Google Glass take up will be crap and it’ll be banned most places pretty quickly. That won’t do much for your bottom line.
Hot tip: publish everything on HTML5 and let punters worry about their devices.
BINGO.
Only Fairfax could give you more ways not to read their news.
I’m still waiting for my Saturday paper to be delivered via Segway.
Now that’s innovation in distribution right there!
Publishers can’t win. If you don’t embrace new technology people say you’re a dinosaur. If you pursue it and it turns out to be another Second Life, people say you don’t get it.
They should make a Pebble app.
Can’t see “vast opportunities” or vast audiences anytime soon from google glass. Even connected devices that DO have vast audiences ( ie mobile) are not generating really meaningful revenues for mainstream publishers. You might want to focus on fixing that first, mr Cohen. Putting a newsfeed on a novelty device that very few people are using – or are likely to – might make you feel like you’re “innovating” but you’re just fiddling around the margins. The phrase “while Rome burns” springs to mind.