The retailer was left embarrassed yesterday after a customer tweeted a picture of a motivational poster meant for staff, revealing part of its sales strategy. The poster was created to encourage staff to persuade customers to spend 50 pence more each shop in the run up to Christmas.
Morning update
Morning all, here’s what has been breaking overnight internationally
https://www.youtube.com/watch?v=ssN3BiBRISk
AdWeek: German camera Brand Leica celebrates its 100th anniversary by bringing 35 famous photos to life
Not every famous photograph was taken with a Leica. But they were all takenthanks to Leica.
The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency F/Nazca Saatchi & Saatchi celebrating the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November. And the message it conveys is not exactly a humble one.
Leica helped to move photography out from the studios and into real life. And so, in a way, it made possible every photo you’ve ever seen that captures real, unscripted, unposed life. To celebrate this, the two-minute spot recreates some 35 famous photos of spontaneous moments—and it does so delightfully and beautifully.
https://www.youtube.com/watch?v=25iiTJ-BjTg
AdAge: Strongbow is enjoyed best watching a horse in slow motion
Nearly two years after gaining U.S. distribution rights for Strongbow hard cider, Heineken USA is putting the brand on TV in hopes of fueling growth in the newly crowded category.
The national TV campaign, by Droga5, is called “Cider at its Bestest,” and will be supported by “significant” spending, said Charles van Es, the importer’s senior director for global brands.
Creativity Online: Animated short film looks on inspire New Yorkers to become organ donors in new campaign
New York is nearly worst-in-class in terms of organ donation. And so the New York Organ Donor Network has tapped Y&R New York and Oscar-winning director Laurent Witz to encourage residents of the Empire State to step up.
A campaign called “Long Live New York” has launchedwith an animated short by Mr. Witz as its centerpiece. In it, the heart of New York — the iconic clock at Grand Central Station is about to give out and the city seems weakened, almost defeated.
Marketing Magazine: Boss of UK supermarket chain Sainsbury’s has defended its 50p challenge initiative
Mike Coupe, Sainsbury’s chief executive officer has defended the supermarket’s “50p challenge” blunder, calling it a simple mistake, as the rUK retailer reports sales have dropped over the quarter.
Coupe, on the ‘Today’ programme on BBC Radio 4 this morning, defended the move and said “it wouldn’t be surprising in any business for us to try to sell more”.
AdAge: Samsung wraps up global review with Publicis Group still on board
Samsung has wrapped up its global review, with incumbent agencies such as Publicis Groupe’s Leo Burnett and Starcom MediaVest Group’s Starcom retaining their portions of the business.
The company also added independent Wieden & Kennedy to the roster, as well as Publicis’ BBH, according to people familiar with the review. In all, the results give Publicis some breathing room after what could have been a major loss.
Brand Republic: Sky invests $5m in native ad company
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.
Sharethrough’s software provides advertisers with an automated system that matches online ad campaigns to the web pages they are appearing on, enabling publishers to monetise platforms and apps.
