News

Fairfax unveils 160 new and revamped websites for regional audiences

Fairfax Media has unveiled a total of 160 relaunched and newly-created regional and suburban websites featuring local news, events and information.  

Each website features a local news hub and noticeboards to allow people to promote local community activities for free.

While the sites, which are supported by local Fairfax newspapers, primarily focus on local news and information, they also carry regional, national, international, lifestyle and sports news.

Some of the sites for communities around the country include The Border Mail, Illawarra Mercury, Yass Tribune, The Rural, The North West Star, The Islander, The Advocate, Bendigo Advertiser, Mandurah Mail and Avon Valley Advocate.

Allan Browne, Fairfax Media’s Australian regional publishing CEO and publisher, said: “In each community we really want people to interact with the website to share their stories and events. The functionality of the websites is very user-friendly and it makes it easy for people to find out about what is happening in their local area.”

The launch comes ahead of the ABC’s plan to expand its offering to local communities with its latest digital initiative, ABC Open. The idea is to allow communities to create and share their ideas in forums most relevant to them.

The material will be featured on the ABC’s new local websites and across its other sites, with potential for content to be made available on other broadcast platforms including mobile, radio and TV.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.