Farmers Union Iced Coffee rebrands to celebrate Fathers Day

Farmers Union will celebrate Father’s Day with the iced coffee rebranded Fathers Union and cartons labeled: No.1 Dad, Total Legend, Big Fella and The Boss for a limited time.

To support the campaign a series of ads giving dads advice on how to handle Father’s Day will run including pretending they love their $10 Father’s Day school stall present and how to trick their children into waking up later.

Created by Hase Productions, each ad begins with Dylan Lewis, Australian TV personality, drinking iced coffee saying “Happy Fathers Day fellow dads, as my gift to you I’d like to share a little fatherly advice for the big day”.

One ad in the series shows fathers how to fit everything they will need into one vest, including a remote control, spare batteries, bribes, nose wipes, personal entertainment and barbecue tools.

Another ad features Lewis showing dads how to set back the clock or black out windows to trick children into waking up later.

Teaching fathers how to pretend they love the shirt given to them by their partner makes up another 30 second spot. The campaign will roll out across social media platforms.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.