Fashion brand Maurie & Eve appoints the Wired Agency
Fashion brand Maurie & Eve has appointed the Wired Agency as its digital marketing partner.
The announcement:
After a competitive pitch, one of Australia’s leading sustainability focussed fashion labels, Maurie & Eve has officially appointed The Wired Agency [Wired] as its exclusive full-service digital marketing partner.
Founded on Sydney’s northern beaches in 2001, Maurie & Eve now ships globally and has recently undergone a significant transformation moving into the ethical and sustainability fashion space. Welcoming the use of Global Organic Textile Standard (GOTS) certified 100% organic cotton, this move sustains the health of soils, ecosystems and people, combining tradition and science to promote quality of life for all.
The label has also moved to 100% ecomm, focusing heavily on its digital infrastructure to further build the brand.
With such a focussed approach on ecomm, it made sense for the business to review its digital marketing requirements and engage Wired to drive awareness and growth of the brand online.
Founder of Maurie & Eve, Kelly Davies-Green comments on the brand’s digital transformation and the appointment of Wired.
“It was a big move to pull our brand out of the bricks and mortar retail environment but we believe the future of retail is online and we are backing ourselves to grow our digital footprint even further with our new partnership with The Wired Agency.
When we first met the team at Wired, we were really inspired by their energy and passion to help our brand grow and then they blew us away with their response a couple weeks later so it was an easy choice for us. We know they have a proven track record of growing ecomm businesses well beyond expectations so we can’t wait to see what they can do for us,” added Kelly.
Wired’s scope for the first phase will include all digital advertising across search, shopping, display, and social along with community management. Wired is also looking at CX and engaging their owned research platform called Wiretapping to build out and inform their go to market strategy in a couple months’ time.
Managing Director at The Wired Agency, Angela Hampton is thrilled with the new appointment.
“Building ecomm brands via our tailored approach to digital marketing is a speciality of ours and with a number of our brands experiencing record results, we are eager to get stuck in and see what we can achieve for Maurie & Eve by moving digitally, humanly.”
The agency has enjoyed a very successful first half of the year, winning five other accounts and helping Pizza Hut become Australia’s fastest-growing QSR brand along with the appointment of a new Managing Partner.
The Wired Agency’s purpose is to Move digitally, humanly by specialising in strategy, insight and creative for content, social, search, placement & partnerships. Key clients include Pizza Hut, Assembly Label, Korea Tourism, Chatime, Viking Cruises, Georg Jensen, Peppermayo and TEDx.
Source: The Wired Agency media release
