Weight loss brand Jenny Craig is the new sponsor of The Kyle & Jackie O Show, which returned to the air today.
The company is the first to sponsor the show since Holden ended its sponsorship on November 23 after Kyle Sandilands launched an on air attack on News Limited journalist Alison Stephenson, who he labelled a “fat slag”.
As well as losing the Holden sponsorship the show – which airs on 2Day FM in Sydney – lost many of its big brand advertisers over the attack.
Jenny Craig’s media buying is usually handled by Mindshare. However, the agency told Mumbrella that it did not place ads around this morning’s show.
Most of those advertisers were still absent from the Southern Cross Austereo station morning. Among the brands that were on air today were Foxtel, Network Ten, Budget, Spotlight and progressive car insurance. iSelect, which pulled its ads when the row blew up, was back on air.
Advocacy platform Change.org has been running a petition calling for an advertising boycott.
Late last year Jenny Craig rebranded as Jenny. The celebrity face of the brand is Mel B who is also signed as a regular contrubutor to the show.