Federation University launches new creative platform via Hardhat
Hardhat is behind Federation University Australia’s new brand identity which aims to drive domestic and international student applications for 2025.
Centred around the concept of ‘We’re with you’, the campaign leverages the regional university’s co-operative education model, whereby students are provided with work experience through paid placements, career preparation and workplace skill development through direct connection with employers.
Hardhat creative director Jonathan Heath said: “So much of the language around universities is focused on the future, being part of the next generation, the brave new world that awaits once you’ve finished those 3+ years of courses.
“We loved the category-splitting positioning of ‘We’re with you’ as a dual message of true support that reflects the way Federation University actually puts students’ needs first and a rallying cry for students who want something different from higher education.”
Meanwhile, Federation University director of marketing and growth Jan Clohessy said the new campaign marks a significant milestone in Federation University’s brand journey.
“This new campaign not only embodies our growth as a brand, but it also highlights our commitment to our students’ future careers by providing them with a head start in their professional lives through opportunities to earn and learn as they go,” Clohessy said.
The campaign launched on 2 September on the radio, followed by a series of online videos and assets across print, TV, outdoor, digital and social on 9 September.
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