Ferrero delivers protein bar to Australia
Sweet foods giant Ferrero has brought its health bars to the Australian market, to meet demands for functional foods in the FMCG category.
A hit in the United Kingdom, the FULFIL Vitamin & Protein Bars contain “9 added vitamins and [are] low in sugar” each.
The chocolate-coated treats are designed to act as the perfect snack on the go by being healthy and tasty.
There are several flavours consumers can choose from, such as Chocolate Salted Caramel, Chocolate Hazelnut Whip, Milk Chocolate Crunch and Chocolate Peanut Butter.
“We’re thrilled to bring FULFIL to Australia,” said Ferrero Australia’s head of business development, Azzurra Puricelli.
“Offering Australians a vitamin & protein bar they can enjoy and incorporate into their lives effortlessly, without sacrificing taste–because who says you can’t have it all?”
FULFIL officially launched in Australia on October 28, and are available at Woolworths across the country, exclusively.
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