Fetchtv introduces a dog as mascot with nine animated TVCs

A production house has been appointed by Fetchtv to create nine TVCs as part of a new brand campaign.

Sixty40, a design and animation house based in Sydney, has created short, character-based spots using a dog as the channel’s mascot.

Agency The Works storyboarded the concepts before passing it to Sixty40 to design and animate.

Fetchtv delivers entertainment-based content to free-to-air and subscription TV to viewers via a broadband connection.

Matt Taylor of Sixty40 said: “We aimed to create a character that embodies the fetchtv brand and creates something instantly entertaining for the viewer. The fetchtv dog is human-like, but primarily he is a dog. We used the animal’s typical characteristics and injected a humorous and edgy persona to create a fresh and relevant ambassador for fetchtv that stayed true to its brand.”


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