‘Don’t let a little habit turn into a big problem’, warns ad targeting lockdown drinkers

The Alcohol and Drug Foundation (ADF) is warning Australian drinkers about how easy it is for a “few drinks every night” in lockdown to become a problematic habit, which could follow them around in “normal” life.

The campaign comes after a survey of 1,000 Australians found that one in five wish they had drunk less alcohol during the lockdown and 20% want to reduce the amount of alcohol they’ve been consuming recently.

The campaign, which depicts the habit of drinking as an animated creature, was funded by the Australian Government. It follows another campaign from the ADF that raised awareness about the behaviours children learn from parents drinking in front of them in lockdown.