Finch launches ‘Humans of Melbourne’ campaign

Financial payment app Finch has launched a ‘Humans of Melbourne’ campaign which features people talking about fond memories at home, on the weekend or on holidays.

Created by Barr None and Visual Doman, the video series has launched with its first content piece ‘Travellers of Melbourne’ which shows friends, couples and families reflecting on important life memories.

Shahirah Gardner, CMO and Finch co-founder, said in a statement: “We currently have hundreds of groups on Finch using it for holidays, housemates, families, sports clubs and other social scenarios.

“It’s not just about paying and requesting money, it’s about making the entire experience as fun and seamless as possible by combining social and financial.”

The ads are running across social and digital.


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