‘Find Your Drive, Find Your Freedom’: Toyota helps Aussies learn to drive, via HERO and Airbag

February 8, 2024 8:00

Car brand Toyota is on a mission to inspire and motivate Aussies who have previously faced barriers preventing them from getting their driver’s licence, with a new content series via indie agency HERO and Airbag Productions.

The series, ‘Find Your Drive’, acknowledges that not having the freedom that comes with a driver’s licence can hold people back from gainful employment, physically connecting with friends and family, and isolate individuals geographically.

According to Toyota, nearly 1.5 million Australian adults don’t hold a driver’s licence due to language barriers, disability, anxiety, financial hardship and a multitude of other life circumstances.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.