Finecast Australia MD Brett Poole promoted to regional CEO
Brett Poole has been appointed the chief executive officer of Finecast APAC & AUNZ, completing the Nexus APAC leadership line-up.
With over two decades of experience in product development, tech commercialisation, publishing and advertising platforms, Poole has launched and built profitable businesses across native advertising (plista), data tech (mPLATFORM), programmatic trading (Xaxis), and most recently, spearheaded television transformation in Australia where his team grew the Finecast brand to become synonymous with Addressable TV and TV innovation.
Poole said: “I’m thrilled to be given the opportunity to continue growing Finecast across APAC as part of GroupM Nexus. Television is experiencing tremendous metamorphosis throughout the world and there is huge potential to further our TV transformation efforts in APAC which is well-known for its diversity, talent and innovative spirit – all the things that are close to my heart. I look forward to working closely with Nexus APAC leaders to build on the outstanding work of our Finecast APAC team.”
Poole will maintain his position leading Finecast in Australia and take on additional oversight of the region.
Finecast launched in Australia in 2018, and it was the first global market to launch after the UK. Under his stewardship, Finecast has grown from a tech startup, to a scaled and successful media tech business. Finecast has been at the forefront of the discipline helping futureproof the Australian Broadcast industry and driving innovation such as the Finecast Universal ID, and most recently introducing Header Bidding to Addressable TV.
Poole is passionate about building high performance teams that celebrate diversity, equity and inclusion, and ensuring GroupM agencies have access to the very best people, products and solutions. Poole will be reporting to Nicola Lewis, global CEO of Finecast and Arshan Saha, CEO of GroupM Nexus APAC.
Other GroupM Nexus APAC leadership appointments:
- Arshan Saha, CEO of GroupM Nexus APAC (formerly CEO of Xaxis & Specialty Businesses APAC).
- Jon Thurlow, COO of GroupM Nexus APAC (this is an additional appointment to his corporate remit as COO of GroupM APAC).
- Deepika Nikhilender, CEO of Xaxis APAC (formerly Senior Vice President of Xaxis APAC).
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