“LiSTNR will be the most dominant audio app 5 years from now”: SCA’s Grant Blackley

Following the release of Southern Cross Austereo’s H122 results, SCA CEO Grant Blackley has pegged the affiliation switch to Ten, a growing thirst for premium content, and a notable influence of the attention economy on consumer behaviour as causation for bolstered profit and audience numbers.

Speaking to Mumbrella earlier today, Blackley highlighted several core challenges faced by the media industry, some of which he believes have been deftly circumvented by audio, and therefore by SCA.