First principles: Webinar to reveal why brand utility trumps all during the COVID-19 pandemic
An exclusive live webinar between Mumbrella Bespoke and Web Profits will broadcast from Mumbrella at 12 pm, Tuesday the 7th of April.
As marketers we know two things about the COVID-19 pandemic: we know it has transformed the business landscape in a way that has rendered many marketing strategies redundant, and we know that, eventually, the crisis will end. This means that while we can’t afford to proceed as if nothing has changed, we also can’t simply “hibernate” our conversations with consumers. Instead, we need to learn to market for the moment we’re in.
This webinar will provide practical guidance, around how brands and businesses should be shaping conversations with consumers to ensure they are delivering utility, and sensitivity, during this period.
To register follow the link here.
The exclusive session titled First Principles: How to market during the COVID-19 pandemic will be lead by Tam Al-Saad, Head of Growth at Web Profits. Since his early days as a marketer, Tam’s specialty has been measurable short and long-term growth strategies for businesses and brands.
He has worked with several startups, optimizing business models for rapid growth and is an expert on the digital strategies that build brand reputation and resilience. At Web Profits, Tam advises clients across Australia, the US, and Singapore. Over the last month, he has witnessed these global businesses respond to an unprecedented transformation of their marketplace and will be sharing his learnings and observations.
He will also provide quick wins marketers can implement right now to maximize their success and the long term strategies they need to be adopting to build operational resilience, brand presence and long-term relationships with consumers. The webinar will draw on historic modeling from economic crises to suggest strategic best practices for communications, and operations, during periods of market stress.
The webinar will be essential viewing for any marketer or business owner looking for practical insights into how they can navigate this period of turbulence. Tam will be available for Q&A following the presentation – to register for the webinar and submit some questions ahead of time click here.