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First win of 2023 for Ryvalmedia, landing Hisense media account

Ryancap’s Ryvalmedia been awarded the full media account for electronics and home appliance brand, Hisense, via a competitive pitch, Mumbrella can reveal.

The Melbourne-based account once again comes from Ryvalmedia’s senior management’s past employer, the incumbent agency is Dentsu’s Carat, which won the account in 2019. 

Simon Ryan and Joseph Pardillo

The account includes media strategy, planning, and buying across all channels, with the brand’s annual spend understood to be in excess of $10 million.

Ryvalmedia’s managing director, Joseph Pardillo headed up Carat Melbourne when the agency won the account three years ago, with founder and CEO of Ryancap, Simon Ryan also previously CEO of Carat and the wider Dentsu group. A number of the agency’s clients and staff have also come from the group.

The appointment follows Hisense’s new head of marketing, Gideon Lui, moving into the role at the end of 2022. He said that with an expanded product offering across new and existing categories, “it has never been more important to engage the right audience, at the right time”.

“This is why we are excited to enter this partnership with Ryvalmedia to uplift the Hisense brand, to deliver excellence in sharing our exciting brand story and ultimately aid consumers in finding their perfect product fit for their lifestyle.”

Pardillo added: “It’s a huge privilege to be reacquainted to a dynamic and world-class brand like Hisense Australia and its global reputation of producing high-quality home appliances, fuelled by the business’ 50+ years of innovation, intuition and dedication to enhancing people’s everyday lives.

“To have the opportunity now to work alongside Hisense to elevate their ambitions further within the new digital economy, is testament to the people and capabilities that we have assembled here at Ryvalmedia to partner with such forward-thinking brands.”

Hisense’s Lui was appointed in 2022

The past year has seen a number of new wins for Ryvalmedia, including Bet365, Click Frenzy, Cheddar, Kit and  SelfWealth.

The agency last week launched a new brand platform for its client MYOB, alongside creative agency, Howatson+Company.

In 2022, Hisense was a major partner of the FIFA World Cup, as well as a brand partner for SBS’ coverage of the tournament.

The brand said its ConnectLife platform will be at the center of its strategy, “which is an exciting evolution to their already fantastic USP for their customers”.

This week Ryvalmedia was announced as the newest member agency of the Media Federation of Australia (MFA).

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