Golf bodies drop Pedestrian Group campaign to usher in a new generation of golfers

The PGA of Australia and Golf Australia have partnered with Nine’s Pedestrian Group on a new campaign that targets non-traditional golf audiences by honing in on the ‘fun and addictive’ nature of the game.

“Go Play, Get Hooked”, was created with sponsorship agency Super Sub and brand agency FutureBrand, and is aligned to the vision outlined in the Australian Golf Strategy tp get more Australians playing golf.