Fisher & Paykel toy rabbit ad wins Mumbrella ad of the month
A dirty toy rabbit has lead Clemenger BBDO Sydney to a win for Mumbrella’s September ad of the month for client Fisher & Paykel.
http://youtu.be/OtfZWK1_NrY
The ad tells the story through the eyes of the rabbit which is hugged, pulled, thrown and buried to be finally restored after being washed in a Fisher & Paykel washing machine.
The campaign also features a series of print executions.
Credits:
- Agency: Clemenger BBDO, Sydney
- Executive Creative Directors: Mike Spirkovski, Paul Nagy
- Creatives: Katrina Jarratt, Nikola Spadina
- Account Manager: Kirstin Ross-MacLeod
- Account Executive: Renee Nadin
- Agency Producers: Jo Howlett, Bek Lawson
- Production Company: Manual
- Director: Tom Noakes
- Executive Producers: Fergus Cahill, James Wright
- Post Production: FSM
- Music Production: Electric Dreams
- Client:
- General Manager Marketing Australia: Peter Russell
- Marketing Manager New Zealand/Global Brand Manager: Roger Bridge
- Brand Manager Australia: Kara Philips
The call for entries for Mumbrella’s October ad of the month will be posted in the coming weeks.
Supported by:
Beautiful 🙂
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Nice work!
No pranks. No flash mobs. No stunts in Martin Place to 150 unimpressed people.
No pushing someone off to a Facebook page to congregate with other prospective washing machine purchasers (to talk about what!?)
Just a product benefit shown in a warm, inviting way
that makes you feel good about the brand.
Unfortunately all too rare.
Well deserved award of the month!
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I felt something watching an ad! Been a while. Brilliant. The music clinches it.
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Totally agree Tony. Sometimes all a brand needs is 30 seconds of brilliant television advertising. Mission accomplished.
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This is a lovely ad, Nice work Clems!
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What a lovely little spot this is. Well done.
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i’m part of the fan club too. Nothing like having feelings for inanimate objects (as in ikea lamp ad- that’s not a jibe btw).
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Well deserved; a lovely concept well executed.
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totally agree. deserved ad of the month. well done
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Loved it the minute I viewed it. Nice pick for the ad of the month.
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Really lovely work, nice little idea that has been executed well from the camera work to the music even the bloody titles have been considered – detail baby – and storyteller at it’s best- bastards
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