Fisher & Paykel toy rabbit ad wins Mumbrella ad of the month

A dirty toy rabbit has lead Clemenger BBDO Sydney to a win for Mumbrella’s September ad of the month for client Fisher & Paykel.

The ad tells the story through the eyes of the rabbit which is hugged, pulled, thrown and buried to be finally restored after being washed in a Fisher & Paykel washing machine.   

The campaign also features a series of print executions.


  • Agency: Clemenger BBDO, Sydney
  • Executive Creative Directors: Mike Spirkovski, Paul Nagy
  • Creatives: Katrina Jarratt, Nikola Spadina
  • Account Manager: Kirstin Ross-MacLeod
  • Account Executive: Renee Nadin
  • Agency Producers: Jo Howlett, Bek Lawson
  • Production Company: Manual
  • Director: Tom Noakes
  • Executive Producers: Fergus Cahill, James Wright
  • Post Production: FSM
  • Music Production: Electric Dreams
  • Client:
  • General Manager Marketing Australia: Peter Russell
  • Marketing Manager New Zealand/Global Brand Manager: Roger Bridge
  • Brand Manager Australia: Kara Philips

The call for entries for Mumbrella’s October ad of the month will be posted in the coming weeks.

Supported by:

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