FleishmanHillard begins new government partnership

October 17, 2024 10:00

TBWA’s FleishmanHillard Australia has been appointed as the agency of record for the NSW Government’s Office of the 24-Hour Economy Commissioner, Mumbrella can reveal.

Working to build “vibrant, diverse, inclusive, and safe” 24-hour economies across the state, the Office works with government partners, local councils, industry, and the community on appealing hospitality and entertainment precincts.

The agency will help build the Office’s brand across the state, and assist its remit expansion into regional NSW. It will help educate new markets and drive collaboration and participation within the 24-hour economy.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.