Flight Risk stages cinematic heist stunt to launch new smart e-bike line
Flight Risk unveiled its latest e-bike range with a high-energy stunt featuring UFC star Bam Bam Tai Tuivasa and founder Abraham Mikhail, showcasing cutting-edge GPS tracking and smart security technology.
The announcement:
Flight Risk amped up the drama with a high-energy fake heist stunt staged at their warehouse, featuring UFC heavyweight star Bam Bam Tai Tuivasa and Flight Risk founder Abraham Mikhail. The event unveiled their newest line of e-bikes — equipped with cutting-edge GPS tracking and smart security tech designed to give riders unmatched control and peace of mind.
Leading up to the reveal, Flight Risk seeded authentic CCTV footage from their warehouse to build suspense and intrigue around the “robbery.” The post ignited a wave of engagement — with fans and followers joining the hunt, media outlets reaching out for information, and friends offering to post reward money. This buzz perfectly set the stage for the stunt’s dramatic conclusion.
The stunt climaxed in a high-production, cinematic reveal edited by award-winning production partners, Pool Party, showcasing the cutting-edge technology behind the scenes.
During the stunt, actors “stole” a shipment of Flight Risk’s signature e-bikes, setting off a thrilling chase. Using Flight Risk’s state-of-the-art GPS app, Tai Tuivasa, Mikhail, and the Flight Risk team tracked the stolen shipment live in real time all the way to the “robbers’ hideout” inside the warehouse. The bikes were then “recovered” before they could vanish — showcasing the precision and power of Flight Risk’s tracking technology.
Flight Risk’s GPS and smart tech highlights include:
- Real-Time 4G GPS Tracking & Recovery: Live bike location tracking with built-in anti-theft alarms, geo-fencing, and movement alerts for quick lost bike recovery.
- Remote Control & Power Management: Lock/unlock, start/stop, control headlights, and adjust motor output and speed modes—all from the app.
- Built-In Navigation & NFC Access: Integrated maps with Google & Apple Maps support, plus NFC cards for easy tap-on/tap-off and family sharing.
- Ride & Battery Insights: Track ride stats, battery charge, and power usage, with real-time notifications and a free 12-month app subscription included.
“Flight Risk is about pushing boundaries and making riders feel empowered every time they hit the road,” said Abraham Mikhail, Flight Risk Founder. “Having Bam Bam Tai Tuivasa join us for this stunt perfectly symbolizes the strength and innovation behind our brand and tech.”
“Working with Flight Risk and Abraham was a natural fit — both share a relentless drive and commitment to performance,” said Bam Bam Tai Tuivasa.
“Flight Risk isn’t afraid to take risks and we brought that same energy to the shoot. This wasn’t just filming, it was a cinematic thrill ride that grabbed attention and didn’t let go. The buzz proves they’re shaking up the e-bike world, and we’re stoked to have captured their fearless vibe.” Leo Malfara, co-founder, Pool Party
The new Flight Risk bikes combine aggressive styling, powerful motors, and cutting-edge battery tech with breakthrough security features — ready to dominate the urban jungle.
With fresh stock landing next week, Flight Risk urges retailers and riders to place orders now before these highly anticipated bikes sell out.
Source: House of Hail
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topics
Abaraham Mikhail
Bam Bam Tai Tuivasa
Flight Risk
Leo Malfara
Pool Party
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