Flybuys hands CHE Proximity a consolidated account including creative, digital and social

CHE Proximity has won a consolidated account for Flybuys which includes: creative, brand, digital, CX, UX, CRM, content and social.

The account was won after a competitive pitch held in April this year.

Flybuys has consolidated its accounts with CHE Proximity

Following the demerger of Coles from Wesfarmers in November 2018, Flybuys has become an independent joint venture between Coles Group and Wesfarmers Group, in which each company holds a 50/50 stake.

John Merakovsky, CEO at Flybuys, said in a statement: “We believe there’s an opportunity to expand Flybuys capabilities to give our members more options to engage with the program, and advertisers greater reach across digital channels.

“Together with CHE Proximity we can step-change the way we utilise our unique data sets and CRM capabilities through owned, earned and bought channels, to improve the experience for our members and partners alike.”

Bree Daniel, director of client management at CHE Proximity, said: “We’re absolutely thrilled to be partnering with Flybuys and have an amazing opportunity to help make Flybuys even more relevant to Australians, by not only transforming the member experience but also bringing to fore the savvy attitude of members who make their everyday worth more using Flybuys.”

In June, CHE Proximity was added to eBay’s creative roster. The agency has also recently been assigned the creative account for Aussie Home Loans.


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