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‘Flying Objects’ to deter the safest Kiwi drivers from speeding

An ad from the New Zealand Transport Authority highlights the damage done to a driver’s internal organs in a car crash.

Called ‘Flying Objects’, the spot also uses slow motion footage of loose objects in a car hitting the dashboard.


The ad targets everyday drivers and their passengers stressing that even with the best protection and safest cars, they are still vulnerable to injury in a crash.

Clemenger BBDO Wellington created the campaign.

Philip Andrew, the agency’s ECD told Mumbrella: “Our client the transport authority sees the roads as a machine we get to move around on. They have a principal of ‘safer journeys’.”

“In almost all cars these days airbags and ASB breaks are standard. Cars have become safer but we wanted to show people they were still vulnerable if traveling faster than the limits. I think the most important thing that has resonated with this ad is the truth, that their organs, like the other stuff in the car, are speeding forward until they hit something to cause damage, and I think that’s how it’s been so powerful.”

Clemenger BBDO Wellington was also behind NZTA’s excellent anti-drink driving campaign targeting young Kiwis.

Credits
Client: New Zealand Transport Authority
Agency: BBDO Clemenger Wellington
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Art Director: Michael de Tullio
Copywriter: Dan Moth
Production company: Finch
Director: Derin Seale
Sound Design: Nylon Studios
Agency Producer: Marty Gray
Post production: fin
Post Production Producer: Karen Bryson

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