FMG appoints Saatchi & Saatchi
NZ insurance company FMG has appointed Saatchi & Saatchi as its advertising agency.
The announcement:
New Zealand’s leading rural insurance company FMG have confirmed the appointment of Saatchi & Saatchi as their new creative campaign agency. The announcement comes after an extensive pitching process that saw four agencies short-listed to deliver detailed proposals.
Chris Black, FMG’s Chief Executive was quick to praise the agency’s approach and response.
“FMG has a significant history and a compelling future as a market leader within New Zealand and Saatchi & Saatchi immediately understood that. We connected instantly with their team and their creative pitch was exciting and compelling.”
Livia Esterhazy, General Manager S&S Wellington was unequivocal in stating the agency’s reaction to the news.
“We are absolutely delighted to have won the FMG business. During the pitch process we realised how passionate FMG are about their organisation and what great clients they would make, we feel very lucky to be working with them.”
“The FMG brand is embarking on a new journey and we are very proud that they have chosen us to partner them on this journey. We showed them some new ways of approaching their communications challenge and they were open to and excited about this thinking. We look forward to delivering great work for them.”
Source: Saatchi & Saatchi press release
