Food brand McKenzie’s and Milkbar Digital enter partnership

Milkbar Digital has been made responsible for managing McKenzie’s social media and content marketing strategy.

The announcement:

Independent digital agency Milkbar Digital has been appointed by iconic Australian food brand McKenzie’s to manage its social media and content marketing strategy, with a focus on driving engagement, growth, and connecting with a new generation of consumers.

McKenzie’s, a staple in Australian pantries for more than 170 years, selected Milkbar Digital following a competitive pitch process.

“We were very excited to work with Milkbar Digital from the outset. The brands the team have worked with, and services offered were the conversation starter, however as a family business we valued the passion and people behind the scenes. Sam and her team showed great enthusiasm for McKenzie’s and aligned with our mission to bring a legacy brand that has been trusted by generations and help us engage with a new audience,” said Ruth Sheridan, brand manager.

Within just weeks of the partnership, Milkbar Digital has already delivered significant engagement results, including the launch of McKenzie’s on TikTok.

“We are only a few weeks working with Milkbar Digital and have already seen significant engagement and growth with both our existing and new customers. The team are an extension of the McKenzie’s team, going above and beyond to interact with our customers and showcase our products as the iconic range they are, as well as launching on TikTok! With Milkbar Digital by our side, we believe this relationship is a recipe for success!”

Milkbar Digital founder and director, Sam Sidney, said the team is honoured to be working with such a beloved brand.

“We are so excited about embarking on this social media and content appointmentwith McKenzie’s. To be entrusted with such a beloved Aussie brand is truly special and we are committed to ensuring that generations to come will continue to love the product range by ensuring the brand has an innovative and social-first strategy with content that elicits saves, shares and sends and a paid advertising strategy that meets the audience where they are.”

The appointment sees Milkbar Digital manage social media content, community engagement and paid advertising for McKenzie’s across multiple platforms, supporting the brand’s mission to continue providing nutritious and delicious meals for Australian families into the future.

Source: Milkbar Digital