Foodbank launches campaign to provide one million extra food items to vulnerable Australians
Foodbank has launched its Shop & Share campaign which will provide an extra one million food items to vulnerable Australians.
By partnering with Woolworths, selected items bought from the shelves will see the supermarket make a donation to Foodbank.
The partnering brands are Ardmona, Chicken Tonight, Continental, Devondale, Helga’s, John West, McCain, Mount Franklin, Old El Paso, Primo, Sanitarium, SPC, SunRice, Woolworths and Vetta.
Whisk Media will produce recipes customers can use when purchasing any of the participating brands throughout the campaign.
Brianna Casey, Foodbank’s CEO, said in a statement: “Without the support of our partners, more Australians would simply go without. The extra donations will make a huge difference to hundreds of thousands who are struggling, including children.
“This campaign makes it easy for everyday Australians to support Foodbank. By purchasing a product from our supporting partners at Woolworths in July, consumers will trigger a food donation to Foodbank, enabling us to distribute more food to Australians struggling to make ends meet this winter,” she said.
The campaign is set to run across social media.
Credits:
- Whisk Media Group is producing new recipes and cooking videos for each retail partner to share via social media, eDM, PR and other channels.
- Havas Worldwide is delivering above-the-line television, print, radio and OOH creative.
- GroupM is handling the media spend, securing television and radio spots and outdoor and print placements.
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